Our Local Search Audit provides a snapshot view of your local SEO performance.

Each report is divided into seven sections, with each section isolating and reporting on a different area of local SEO.

The report provides a score for each section and presents these in a clear, color-coded format which lets you instantly see which areas are performing well / badly — ranging from green for ‘good’ to red for 'needing improvement'.

Check out the SAMPLE REPORT below to see what you get:

SUMMARY

The Local Search Audit uses a simple set of formulas to calculate the score for each section, which look at the performance of the business and how it compares to local competitors who rank at the top end of the search.

LINKS & AUTHORITY

This section reports on some of the most important ‘traditional’ SEO factors which influence search, including backlink count and indexed page count.

The search rankings data illustrates where the website (or GBP listing) of a business ranks for the business category's top five most relevant keywords.

This section analyzes your reputation on the most powerful review sites — a critical component in local SEO.

It's extremely important for the business's Google Business Profile (formerly known as Google My Business) to be accurate and up to date for local search.

This section analyzes the Google Business Profile optimization, looking at a number of influential factors and benchmarks against the top 10 ranked businesses in the search area based on business category.

On-Site SEO factors are elements of the business website, either visible on the page itself or in the coding of the site (which you can't see, but the search engines can) — all of which can affect the site's search rankings. It's much easier to improve SEO factors on your own site (as you have control over it), so the insight found in this section of the Local Search Audit can highlight any issues holding the business back.

This section examines the business's presence on Facebook and Twitter.

If a profile is found on either social channel, the report highlights followers, likes, and visit metrics.